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Why The Numbers Matter

To understand the magnitude of the issue of online gambling in Africa and the incredible harm it causes, one needs to understand the size of the targeted market. With the population of Africa predominantly children and young people, the online gambling industry, who are actively targeting the new emerging Market in Africa, are therefore targeting children and young people for profit! 

"we’re looking at an epidemic of problem gambling the scale of which the world has never seen” 

Dr David Zendle,  University of York

Play any of the videos below to see how the online gaming and gambling industry is impacting each African country, destroying a continent and stealing our children's future. More productions will follow - because every country not just in Africa is being targeted.

Why The Numbers Matter In Ethiopia

10% of Ethiopian children, under 14, are addicted to online gambling. Watch the above video for further information.

Why The Numbers Matter in Uganda

90% of Ugandan children and young people are reporting harm from online gambling. Watch the above video for further information.

Why The Numbers Matter in Kenya

70% of young Kenyans are suffering gambling harm. Watch the above video for further information.

Why The Numbers Matter In Tanzania

89% of all sports bettors in Tanzania are between 18 and 34. Watch the above video for further information.

Why The Numbers Matter In Ghana

"...Ghana's wealth waiting to be unearthed relates more to its YOUTH than its gold". Watch the above video for further information.

Why The Numbers Matter In South Africa

11m young South Africans are unemployed, making them extremely vulnerable to the pull of online gambling. Watch the above video for further information.

Why The Numbers Matter In Nigeria

'Hidden in plain sight, a sports betting addiction is raging amongst Nigeria’s young people, and no one is talking about it'. Watch the above video for further information.

Why The Numbers Matter In Malawi

1 young Malawian life lost due to the impact of online gambling is 1 too many. Watch the above video for further information.

Why The Numbers Matter In Tunisia

Tunisia is a Muslim country where gambling is prohibited yet it is still problematic. Watch the above video for further information.

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